Solar leases can help enhance the marketability of a home over similar homes without solar. With the right marketing and promotion of a home for sale with a solar lease, a seller can sell their home quicker, with little to no hassle, and potentially sell for more than other typical homes without solar in the area.
For a solar lease home to sell in the Phoenix real estate market, several factors must be taken into account before a typical buyer will buy a solar home with a solar lease.
First, it is important to hire a Realtor that is trained and experienced in selling solar-focused properties. Can the agent effectively explain the benefits of solar to potential buyers? Does the agent have specific solar-focused marketing strategies that educate potential buyers to the benefits of solar? Does the agent take additional steps to mitigate potential disclosure issues and protect their seller from them? Does the agent take the steps to simplify the transfer process from the seller to the buyer before the home goes on the market? Does the agent know how to respond to the misconceptions and falsehoods while responding to it with a fact-based answers?
Second, has the seller addressed first-tier variables that buyers focus on before considering a home with solar? In other words, is the home priced well, show well, and is staged to sell? Regardless of how much savings that a solar lease will provide, the typical buyer will still look at first-tier variables such as price, condition, and location when choosing their next home. Solar systems tend to fall into the second-tier search criteria (as well as efficiency, layout, cosmetic condition of the home, etc).
Third, while the typical real estate agent looks at anything outside of the box, such as a solar lease, as a hassle, a deterrent, and a problem when selling a home, the Solar Home Broker has the experience to know otherwise. I have helped many home owners with solar leases maximize their marketing potential of a home through an integrated Three Tier Marketing Program that emphasizes traditional, internet-based, and solar-focused marketing strategies that sell homes.
The Solar Home Broker’s solar-focused marketing includes providing information on education potential home buyers of the substantial savings that solar can provide now and in the future, show them how effortless and hassle-free it is to have solar on the roof, and re-assure the potential home buyer that the cost now will save them thousands in the future as the typical electrical costs continue to increase while their fixed cost lease remains the same.
The key to selling a home with solar is simple…hire someone that understands the solar benefits and knows how to market the home properly, mitigate potential transfer hurdles by initiating the process early, illustrate the cost savings of the home against the existing inventory of homes for sale as well as the showing potential buyers the short-term and long-term return from solar.
Overall, the key to selling a solar home in Phoenix is making sure you have a competent and qualified Realtor working for you that knows the ins and outs of solar. Fortunately the Solar Home Broker is a licensed and solar trained Realtor in the Phoenix area that can help you sell your solar home. Call the Solar Home Broker at 480-888-1234 to set up a free, no-obligation appointment to discuss selling your solar home in Phoenix.